Initiative

Project Name: ATT Developer Marketing

Objective

Drive awareness of ATT's developer initiatives and investments, as well as creating energy and excitement around the developer marketing program.

 



Tactics

- Keynote speakers:Ralph de la Vega CEO, ATT wireless; CEO Qualcomm; CEO HTC; President Samsung Mobile; & others

- Partnerships with HTC, Microsoft, Android, Motorola

- Creation of code camps across various platforms

- Full slate of speakers and topics

Outcomes

- Rave reviews for developer summit

- IDC wrote a brief denoting the summit as something rarely seen in telcom

- 40+ press and analysts (2 the previous year)

- ~3,000 attendees (75 the previous year)

- Today the developer summit is a must attend event leading up to CES