Initiative

Project Name: BP (London Olympics)

Objective

As part of the WPP family of agencies Ogilvy requested I develop a strategy for BP to convey it’s commitment to sustainability as a major sponsor of the 2012 London Olympics.

 



Tactics

Developed strategy that addressed sustainability in the following areas: 1- travel to Olympics 2- during Olympics 3- Post Olympics.

Outcomes

Raised awareness of it’s global sustainability practices and commitment to exploring more diverse energy sources