Who am I?

DARREN SEBASTIAN BENBOW

  • Name: DS Benbow
  • Place of birth: Gotham (Brooklyn, NY)
  • Nationality: Citizen of Earth
  • Current Coordinates: Seattle, WA
  • Phone: 206.851.4137
  • Email: ds @ brandbenbow dot com

Professional Profile

Why Hire Me?
I’m a proven innovative, high performing, brand product marketer with high technical competence and strong experience driving global campaigns involving enterprise and consumer segments. I have a data driven head for business/marketing strategy (analytics, marketing ROI, business impact, etc…), combined with a passion for execution and a drive for results. In addition to the above, I have the ability to work collaboratively across an organization, incorporating various POVs, including the ability to secure executive alignment.

I’ve also delivered several global product launches requiring advanced strategic planning, analytics, public/analyst relations, product positioning, messaging, field readiness and ennoblement (did I mention I'm also a SaaS product geek! - narrative, strategy, growth...).

Groups & Brands I’ve Worked With
I’ve worked with a diverse group of audiences including developers, IT professionals, consumers, prosumers, and others to deliver marketing results that impact business.
My brand experience is solid working with brands both consumer and business including (but not limited to) Johnson & Johnson, T-Mobile, HTC, Samsung, Expedia, Microsoft Office 365, Windows Phone, Orange, British Petroleum, Qualcomm, United Airlines, Microsoft Outlook, Xbox, Microsoft Azure, Microsoft Dynamics, SQL Server, BizTalk, Visual Studio, and Adidas among others.

My Positioning
My unique (differentiated) experience spans, startup, enterprise, and agency.
brandbenbow.com

My Professional Background

SELECTED Experience

Head of GTM Strategy/Lionbridge Games

Lionbridge

2015-2017

skills used: project management, market analysis, content strategy, sales enablement, communications, executive engagement, site redesign & localization, brand development, social media strategy, persona development, video strategy and execution, financial modeling

• Lead creation of Lionbridge Game Services re-branding including imagery, sales enablement tools, social media strategy, video engagement strategy and execution, . • Hosted GameForward (youtube), a show made for game industry, focused on interviewing game industry professionals - planned and executed each episode (interview, lighting, audio, video, animation, post production,etc...).

HEAD OF MARKETING

INTERNET IDENTITY

2012-2013

skills used: agency management, alliance management, budget management, partner engagement, digital redesign, social media planning, salesforce automation, sales enablement, campaign management, sales readiness, communications, analyst briefings, messaging, gtm, product launch, content development, webinars

• Guided a team developing new product messaging, positioning, and taxonomy for the ActiveTrust cyber security platform aimed at enterprise, government & critical infrastructure. • Drove partner engagement for McAfee ePO integration in collaboration with sales and development teams, leveraging McAfee global sales force to drive Internet Identity revenue (IID’s 1st enterprise integration). • Worked with IID co-founders and VC bankers to develop competitive positioning, growth plans, and corporate pitch to accelerate business growth and capture new market opportunity via fundraising. • Owned website redesign and built out the company’s social media and content strategies, expanding to Twitter, Facebook, LinkedIn, and content blogs laying the foundation for a solid media presence.

Consultant

Brand benbow CONSULTING

2011-2012

skills used: project management, partner training, sales engagement, content development, Saas transformation, windows intune value prop readiness, planning, partner presentations

• Led Microsoft Windows Intune all day workshops for partners around US to consult on web 2.0 marketing/business strategies and tactics with a view to driving business transformation to SaaS. • Helped Microsoft’s top field nominated partners to understand implications of transitioning to a SaaS/cloud revenue model; my workshop rating 4 out of 5 by partners

Head of strategy & insights

iconmobile

2010-2011

skills used: project management, team management, social media strategy, mobile strategy, gtm, client management, partnership, communications, sales, campaign management, team development, executive engagement, audience insights, client business reviews, pitch development, healthcare, travel, technologies, compete

• Directed a (billable) team of strategists in collaboration with account and delivery teams, to provide customers with a vision of how to leverage mobile devices to achieve customer business goals. • Developed actionable mobile strategies collaborating with internal teams and partner agencies to win clients including Microsoft, Johnson & Johnson, United Airlines, and Expedia Travel. • Tasked by CEO to serve as the J&J account lead to pitch business, mobile marketing, mobile technology platform, and traditional web marketing stages along with social components, becoming the 1st mobile agency of record (MAOR) for J&J, a deal worth XX million+ annual. • Requested by Ogilvy UK to develop mobile strategies driving awareness, engagement and perception shift at the London Olympics for British Petroleum (BP), with a view to highlighting their global investments in green strategies.

Owner/ winemaker

benbow estates

2008-2014

skills used: business management, financial planning, wine making, label design, website creation, gtm, social media strategy, distribution strategy, campaign management, legal approval, direct sales, messaging, compete, content development, event planning

• Boutique winery focused on high quality hand crafted small lots • Exclusively focused on Washington style French blends (Rhone, Bordeaux, & Viognier). . Largely self-taught, I honed the craft of winemaking through rigorous study and the welcomed advice of some of the area's most experienced producers. 

Head, developer marketing

at&T wireless

2009-2010

skills used: budget management, team management, team development, partner engagement, event management, executive engagement, communications, content development, campaign management, agency management, website redesign, developer management, project management

• Owned maintenance & growth of AT&T ~25K developers. • Aligned marketing between AT&T and carriers with a cross carrier/partner collaboration view. • Managed a team of 9; lead internal team and vendors in the website • Spearheaded team that drove successful AT&T Developer Summit growing conference attendance from 75 to 4,000 including 50+ press analysts, receiving a dedicated IDC two page brief.

Product & channel

microsoft

2003-2006

skills used: gtm, messaging, campaign management,value proposition, agency management, partner strategy, digital strategy, content development, website development, partner engagement, event management, compete, budget management, telcom management, partner programs, project management

• Authored the 1st Windows Mobile global go-to-market plan, which resulted in a 12 geo campaign rollout. • Led $10M advertising effort with T-Mobile for MDA/SDA mobile devices. • Steered the highly successful digital launch of Palm Treo 700w in collaboration with Verizon. • Developed SQL Azure (Microsoft’s 1st cloud play) partner strategy including positioning, funding, adoption; identified partner opportunity, segments, ecosystems, value propositions, and offers. • Led the development and rollout of 1st worldwide LAR site licensing model readiness, targeted to SMB • Created/managed the 1st global Application Platform Partner Advisory Council (Cloud PAC), comprised of top global partner executives. • Created global Application Platform University readiness program achieving 134% of target goal. Presidents Award Recipient

My Education

Education

seattle pacific university

Seattle, Washington

M.s. Administration

item of interest

Masters thesis on sports marketing

Weber state university

Ogden, utah

B.S. social sciences

item of interest

4 year football letterman (invited to NFLCombine/ highest overall Wonderlic score for Jets)

Charter Member of Mu Lambda chapter of Kappa Alpha Psi

References

  • Steven Guggenheimer

    corporate vp

    DS has always been willing to do what it takes to solve marketing & business problems, with a view to helping the team drive to successful outcomes.

  • Oguo Atuanya

    GM WW Distribution

    Always willing to dig in and push through, DS has always had a strong sense of business strategy and how marketing is a lever in driving compelling business outcomes

  • Kristin Young

    Master Java Developer

    His curiosity and conceptual ability to grasp all things development, gives DS the ability to engender trust and loyalty among techies, even though he's technically a marketer

  • Donna Stringer

    Owner/Consultant

    An important part of leadership is people. DS is able to form the kinds of relationsips that enable others to do their best work.

MY SUPERPOWERS

Skills & Knowledge

skills proficiency

Product marketing 96%
Strategy (digital) & Growth Hacking93%
Field enablement 92%
Distribution (channel/direct)91%
Content (social media) strategy 90%

Recognitions

Leadership Tomorrow

Alumni Committee
2012 - present

Microsoft Ship It

Outlook & Windows Mobile
2005

Puget Sound Market Research Forum

Past Board Member

Language Skills

English
Experienced
French
beginning
spanish
vacation

Tools

  • Google Analytics & SEO
  • Microsoft Office
  • Adobe Dreamweaver
  • UX
  • Excel
  • Social Media Tools
  • Adobe Master Suite
  • SaaS Growth Hacking
  • Azure/ AWS (Cloud)
  • Salesforce (SFA)
  • BI Tools
  • Microsoft Dynamics (CRM)

Hobbies & Interests

  • Sports

    Sports

    Golf, basketball, hiking, ultimate frisby, volleyball, table tennis, Chinese handball, swimming

  • Photography

    Video (scuba)

    Ive dove in schools of sharks, with rays, giant turtles, and barracuda. I've even dove the blue hole and with whale sharks - all on my gopro

  • Marketing

    Marketing

    The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself

  • Movies

    Movies

    Admittedly scifi leaning...K'pla! (story matters)

  • Fashion

    Wine

    I once owned a boutique winery that made high end French blends- the art of wine is at my core

  • Technology

    Technology

    looking forward to the day when technology deliberately serves man's grand ambitions

  • Travel

    Travel

    I love to embed myself in foreign cultures and have authentic interactions

  • History

    Cooking

    I'm a big foodie. I enjoy cooking for others and seeing the smiles on their faces

  • Music

    Music

    I'm extremely eclectic in my musical tastes (thanks to my parents). Hot on Brazilian right now.

SELECTED workS

Portfolio

  • Micrososft/Windows Phone

    Global GTM

  • ICONMOBILE/OGILVY

    Mobile Strategy

  • ICONMOBILE

    Mobile Strategy

  • lionbridge

    gaming professional show

  • xbox

    sales enablement

  • lionbridge games

    rebranding/redesign

  • INTERNET IDENTITY (CYBER)

    Channel Engagement

  • MICROSOFT AZURE

    Cloud Strategy

  • ATT DEVELOPER PROGRAM

    Developer Engagement

Contact

Get in touch

Happy to answer any questions regarding anything on this page.

 

Coordinates